Branding · Experience Design · Growth

Spilling strategy,
not milk.

Matcha & Marketing Agency empowers mission-driven businesses and talent with intentionally layered marketing solutions that blend Generative AI, forward-thinking strategy, and bold creativity to put our clients ahead of the game.

Romans 10 speaks to the beauty of amplifying stories to the community. Matcha & Marketing Agency is built on that ethos…hands made for storytelling, given the honor of telling our clients' stories well.

Trusted by teams & brands like

Panama International Restaurant
R.A.C.E. Foundation
Black Rocks LA
American Association for Employer Relations+
Farm Dinner Los Angeles
Axe Sports Group
9410 Hough
Across The Line
Panama International Restaurant
R.A.C.E. Foundation
Black Rocks LA
American Association for Employer Relations+
Farm Dinner Los Angeles
Axe Sports Group
9410 Hough
Across The Line
Straight From The Playbook

This isn't your regular marketing agency.

A real look at the campaigns we're building — from NIL mentorship to AI-powered ad ops to stadium-side activations. This is the work behind the work.

Who We Are

Marketing, crafted like a great matcha latte.

Matcha & Marketing Agency is a strategy and marketing agency that helps mission-driven businesses and talent grow with intention. We work across branding, experience design, and growth — partnering with brands, businesses, and creators to build marketing that actually connects people. Our M&M team services magazines, cosmetic brands, and nonprofits, and more. Our services span social media marketing, ad campaigns, content strategy, event production, product sales, and lead generation.

Our Locker Room division is a business suite designed to help athletes and league properties facilitate brand growth and deploy new products, events, etc. We noticed a dynamic shift in the sports industry, and created the business operation suite and creative engine that athletes and department heads can leverage so they don't have to figure it out alone. For student-athletes, that means a dual partnership — educating both the emerging leader and their parents every step of the way.

Two lanes. One mission: build brands that mean something.

A stack of colorful matcha and smoothie drinks, representing our range of service offerings
Order From Our Menu

What We're Serving

Full-service marketing, made to order — every project blended from the same ingredients: strategy, creativity, and a little AI.

NIL Marketing & Monetization Toolkits

For athletes & talent building a brand around their game.

  • Personal brand & NIL strategy
  • Athlete content, storytelling & equity guidebooks
  • Locker Room mentorship access

AI-Infused Marketing & Ads

Paid media and automation that runs smarter, not just harder.

  • AI Accelerator: custom GPTs & workflow automation
  • Ads deployment & management (Meta, Google, TikTok)
  • Social media strategy & content calendars

Brand Identity

Distinct visual identities that leave a memorable impression.

  • Brand voice & messaging guide
  • Logo, color palette & full brand kit
  • Website design

Revenue Roadmapping

Sales lead generation and a clear plan for turning attention into actual income.

  • Customer acquisition cycle & funnel builds
  • Lead generation: email campaigns, funnels & landing pages
  • Strategic sales planning & KPI dashboards

Event Production & Activation

End-to-end production for experiences people show up for.

  • Sponsorship & partnership outreach
  • On-site logistics & vendor coordination
  • Community activations & fundraising events

Product & Funding Strategy

Capital, protection, and product moves that set up long-term growth.

  • Grant writing for 501(c) nonprofits & mission-driven businesses seeking seed funding
  • Investor pipeline development
  • Intellectual property, product development & deployment
"Marketing, like a well-crafted latte, becomes exceptional when infused with the right ingredients."
Sparkle Whitaker
Meet the Founder

Sparkle Whitaker

Founder, Matcha & Marketing Agency

I've built a career working across industries that are driven by relationships and creative innovation. This agency is a fruit of my faith in God to put me in a position to understand how my skills would best service the communities around me for more than just revenue. It started out as a podcast idea, and slowly became a business accelerator for ventures across the very industries I wanted to impact. It has to be about service and sewing seeds of faith back into the people around me. M&M is an agency grounded in stewarding another business' growth as if it is our own.

The Crew

Meet the Team

The people behind the playbook.

Marissa Hart

Marissa Hart

Brand Designer, Social Media

Cameron Tate

Cameron Tate

Creative Director, Social Media

Gabriel Harris

Gabriel Harris

Sales Outreach & Media Strategy

Elexis Roberts

Elexis Roberts

Marketing Coordinator

Mark King

Mark King

Grant Proposal Writer

DJ Grove

DJ Grove

AI Strategy Assistant

Stay In The Loop

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Strategy breakdowns, case studies, and behind-the-scenes from the Matcha & Marketing Agency newsletter.

Let's start building future-ready brands today.

For more information or to schedule your session, reach out to Sparkle Whitaker.

contact@layeredlikematcha.com