Matcha & Marketing empowers mission-driven businesses and talent with intentionally layered marketing solutions — blending Generative AI, forward-thinking strategy, and bold creativity to put our clients ahead of the game.
Trusted by teams & brands like
We specialize in building brand awareness, driving sales, and generating meaningful leads to fuel lasting impact for mission-driven businesses and talent in sports, wellness, and business.
For athletes & talent building a brand around their game.
Business strategy powered by emerging generative AI tools.
Distinct visual identities that leave a memorable impression.
Content creator lead generation and ecosystem mapping.
End-to-end production for experiences people show up for.
Resources built to grow equity and longevity in women's sports.
"Marketing, like a well-crafted latte, becomes exceptional when infused with the right ingredients."
A curated offering for athletes to protect their peace, elevate their brand, and expand their career possibilities. We're an advisory partner to student-athletes, their families, and professional-level talent — for athletes who want to build a career with their athleticism, not just from it.
We're offering a free preliminary NIL talent branding session to selected athletes, AAU teams, and High School programs — an educational, engaging introduction to the broader Locker Room ecosystem, designed to:
This free session is only the beginning. We build deeper relationships with teams and athletic departments through ongoing quarterly or annual engagements, personalized career development tracks, and brand identity portfolios & NIL readiness plans.
Sparkle Whitaker
Founder, Matcha & Marketing
I'm a fashion designer turned brand strategist with deep experience in retail sales, consulting, and visual identity development. I've built a career working across sports, beauty, wellness, and creator markets. But more importantly, I'm a woman passionate about equity and longevity in sports — especially for women and young girls.
My agency represents athletes and public figures like a high school AAU track athlete in Tennessee and Victoria Gibson, an NFL wife whose NIL and brand we manage in partnership with LeagueLink Agency. I also work closely with the Women's National Football Conference. Mentorship has shaped my journey, and the Locker Room exists to ensure athletes don't have to figure it all out alone.
The people behind the playbook.
Brand Designer, Social Media
Creative Director, Social Media
Sales Outreach & Media Strategy
Marketing Coordinator
Grant Proposal Writer
AI Strategy Assistant
For more information or to schedule your session, reach out to Sparkle Whitaker.
contact@layeredlikematcha.com